Our Services

Services We Offer

We offer a full range of solutions for face-to-face, online, telephone, and mobile fieldwork methodologies.

Qualitative Research
- Focus Groups (F2F and online)
- In-depth interviews
- Tele-depth interviews
- Ethnographies
- Market research online communities (MROCs)

Quantitative research
- F2F CAPI surveys
- Online / CAWI surveys
- Computer-assisted telephone interviews (CATI)
- Patient record forms (PRFs)
- Healthcare panels

Areas We Specialise In

With all team members at Zen Healthcare having medical or pharmaceutical backgrounds, our collective experience covers a broad range of therapy areas, from oncology, nephrology and neurology, to infectious disease vaccines, neuroscience and diagnostic equipment, to name a few. We also have an extensive network of physicians and KOLs in each market so as and when we need more up-to-date insights on any given therapy area, we have it covered.

Example Research We Offer

Medical therapy area landscape studies
Medicine market entry studies
Awareness, Trial, and Usage (ATU) research
Tracking, adoption, and penetration studies
Patient journey analysis

Medical Device and Imaging Research
Epidemiology analysis
Segmentation studies
Competitive intelligence
Health tech / digital health research

SFE (Sales Force Effectiveness)

Sales Force Effectiveness is essentially improving and sharpening the capabilities and effectiveness of the sales force, enhancing their performance with HCPs and improving ROI. Maintaining a sales force in healthcare is expensive, and SFE is therefore necessary to ensure not only that this money is well spent and justified, but that you are maximising the opportunity by unlocking the full potential of your sales team. Zen Healthcare Sales Force Effectiveness solutions provide precision targeting strategies to guide decision making and help prioritize the right targets with the appropriate resources. For more information on SFE and what Zen Healthcare can offer you in the SFE arena, please contact us here.

Detail Follow Ups (DFUs)

Detail follow-ups (DFUs) play a vital role in our sales force effectiveness portfolio. This technique involves conducting interviews with Healthcare Professionals (HCPs) and medical representatives to gauge the effectiveness of key messages or value propositions delivered by medical representatives. The DFU process revolves around ‘following up’ with doctors after a sales call within a defined time frame. This allows us to assess the HCPs’ recall and perceptions of the messages shared during the call and evaluate their impact on the physicians’ thinking. By doing so, we can identify which value propositions or sales messages resonate most effectively with the doctors. Zen Healthcare has conducted many DFUs for both Big Pharma as well as local pharmaceutical and generics clients.

Market Access

Market access in the healthcare industry entails a multifaceted process that pharmaceutical and biotech companies navigate to ensure their products reach the appropriate patients in the targeted markets. This involves developing an effective pricing strategy for their product portfolio and securing reimbursement from payers.

Designing a business solution for pricing and reimbursement requires a deep understanding of the therapy area and the crucial factors influencing the ever-changing healthcare landscape. Armed with this comprehensive understanding, Zen Healthcare can help you craft a strategic plan that aligns with your business objectives and optimizes the potential of your products in each market.

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Our Client Testimonials

Our collaboration with Zen Healthcare in Myanmar started over 6 years ago when Zen executed a huge market research project for us when we sized the whole healthcare market in Myanmar through on-the-ground interviews with HCPs and patients. Over the last 5 or so years, we have regularly engaged Zen to execute our research and consulting projects in Myanmar. Zen Healthcare has always delivered on scope, quality, timings and budget and is our go-to-partner in Myanmar.